👉 TRAINING : DIGITAL MARKETING BASICS IN 4 DAYS
Digitize your company and become aware of the digital marketing challenges to boost your communication.
Do you want to develop your visibility, identity and loyalty among your audience, while saving time thanks to task automation processes?
But perhaps your knowledge of the digital world does not allow you to carry out a relevant and effective digital communication strategy and action plans?
Be reassured, the “The basics of digital marketing in 4 Days” training course will allow you to learn at your own pace thanks to its e-Learning platform associated with individual coaching.
It’s time to get the knowledge you need to be independent !
💡 Training course presentation
Not everyone is born with a mouse in their hands and therefore we are not all equal in the digital world. These apprehensions can cause you to overlook your company’s digital transition, which is a mistake. The year 2020 and its health torments have shown us this.
By following this training, you will have the tools and solutions in hand to be efficient and no longer waste your time looking for the right method to move forward in your project whether it is for your company, association or organization.
The 4-day e-learning course dedicated to webmarketing will allow you to develop professional skills and be autonomous regarding your products or services promotion.
Numerous situations and practical cases during which you will be supported in your reflections will be at the heart of the training, in order to reinforce your confidence in the implementation of your project.
🙋♂️ For who ?
This professional training will fascinate entrepreneurs, company managers and employees wishing to optimize their digital skills and develop the visibility of their brand online.
All this at their own pace thanks to the e-learning platform, and with the possibility of an individual follow-up.
🎯 At the end of the training, the trainee will be able to :
- Define the positioning and the commercial target
- Define a marketing development strategy
- Use networks in the communication strategy
- Optimize and adapt your strategy to market responses
Program
DAY 1 : DEFINING THE COMMERCIAL POSITIONING AND THE COMMERCIAL TARGET
- The fundamentals of digital marketing
- Digital marketing trends and levers
- Build a buyer persona
- Understanding customer needs and sales argumentation levers
DAY 2 : DEFINING A MARKETING DEVELOPMENT STRATEGY
- Defining your marketing development strategy, what is personal branding?
- Creating a brand: the pitfalls to avoid
- Building a brand: best practices
- Building your own powerful story
DAY 3 : CREATING YOUR COMMERCIAL OFFER
- Creating your commercial offer
- Using storytelling
- The marketing content path
- Create your capture page, sales tunnel
DAY 4 : USING SOCIAL NETWORKS IN YOUR COMMUNICATION STRATEGY
- Define your strategy on social networks
- Building an identity and an efficient prospecting for Facebook, LinkedIn, Instagram
- Building an identity and an effective prospecting for Youtube, WhatsApp, Telegram, TikTok
- Optimization of your Facebook and Linkedin profile
💰 Price and Funding
The price of the training is 980€.
The Training Insurance Funds (Fonds d’Assurance Formation (FAF) or Competence Operators (Opérateurs de Compétences (OPCO) can partially or fully cover our training courses.
AGEFICE, FIFPL, Afdas, Fafih, Opcalia, Unifaf, etc.
