TRAINING : DIGITAL MARKETING BASICS IN 7 DAYS
Digitize your company and become aware of the challenges of digital marketing to boost communication.
You want to develop your visibility, identity, loyalty with your audience, while saving time through processes of automation of tasks?
But perhaps your knowledge of the digital world does not allow you to carry out a relevant and effective communication strategy and action plans on the Internet?
Rest assured, the “Mastering Digital Marketing in 7 Days” course will allow you to learn at your own pace thanks to its e-Learning platform combined with individual follow-up support.
It’s time to get the knowledge you need to be independent!
💡 Training course presentation
Not everyone is born with a mouse in their hands and therefore we are not all equal in the digital world. These apprehensions can cause you to overlook your company’s digital transition, which is a mistake. The year 2020 and its health torments have shown us this.
By following this training, you will have the tools and solutions in hand to be efficient and no longer waste your time looking for the right method to move forward in your project whether it is for your company, association or organization.
The 4-day e-learning course dedicated to webmarketing will allow you to develop professional skills and be autonomous regarding your products or services promotion.
Numerous situations and practical cases during which you will be supported in your reflections will be at the heart of the training, in order to reinforce your confidence in the implementation of your project.
🙋♂️ For who ?
This professional training will fascinate entrepreneurs, company managers and employees wishing to optimize their digital skills and develop the visibility of their brand online.
All this at their own pace thanks to the e-learning platform, and with the possibility of an individual follow-up.
🎯 At the end of the training, the trainee will be able to :
- Define the positioning and the commercial target
- Define a marketing development strategy
- Use networks in the communication strategy
- Optimize and adapt your strategy to market responses
DAY 1 : DEFINING COMMERCIAL POSITIONING AND COMMERCIAL TARGET
- The fundamentals, trends and levers of digital marketing
- Build a buyer persona
- Understand customer needs and the levers of commercial argumentation
- What is personal branding?
- Creating a brand: the pitfalls to avoid
- Building a brand: good practices
- Create your commercial offer
- Use story-telling
- The path to marketing content, lead magnet, sales funnel
- Build an identity and effective prospecting for Facebook, LinkedIn, Instagram, Youtube, WhatsApp, Telegram, TikTok
- Email Marketing – Sending practices and measuring the effectiveness of a campaign
- Social media advertising communication processes
- Marketing optimization strategies by automated messaging
- Optimize campaigns thanks to split testing
- Search Engines and SEO
- Google Analytics – The most important performance indicators and retargeting
- Manage objections and customer relations
- Create and promote a webinar
- Keys to a successful digital marketing campaign
💰 Price and Funding
The price of the training is 1715€.
The Training Insurance Funds (Fonds d’Assurance Formation (FAF) or Competence Operators (Opérateurs de Compétences (OPCO) can partially or fully cover our training courses.
AGEFICE, FIFPL, Afdas, Fafih, Opcalia, Unifaf, etc.